Projects per year
Personal profile
Research interests
- Marketing Channels, High Technology Marketing, Salesforce Management, B2B Marketingt
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Dive into the research topics where George John is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects and Grants
- 2 Finished
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The Role of Customer Relationships in Electronic Commerce
Wanninger, L. L. A., Wackman, D. B., John, G., Adams, C. & Subramani, M. R.
10/1/98 → 4/30/01
Project: Research project
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An Examination of the Impact of Service Guarantee Strength on Service Quality and Firm Performance
Hill, A. V., John, G., Swanson, R. R. A. & Johnson, D. D. W.
9/15/98 → 8/31/02
Project: Research project
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Porter meets williamson in 2022: Governance value analysis and its implications in a world of digital technologies
Ghosh, M. & John, G., Jul 15 2022, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 56-74 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2 Scopus citations -
Prominent Retailer and Intrabrand Competition
Wang, R., Zhu, Y. & John, G., Jun 2022, In: Journal of Marketing Research. 59, 3, p. 517-533 17 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Commentary: Governing Technology-Enabled Omnichannel Transactions
John, G. & Scheer, L. K., Jan 2021, In: Journal of Marketing. 85, 1, p. 126-130 5 p.Research output: Contribution to journal › Comment/debate › peer-review
7 Scopus citations -
Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention
Rao, R. S., Viswanathan, M., John, G. & Kishore, S., Aug 2021, In: Journal of Marketing Research. 58, 4, p. 686-704 19 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Economic impact of category captaincy: An examination of assortments and prices
Viswanathan, M., Narasimhan, O. & John, G., Mar 1 2021, In: Marketing Science. 40, 2, p. 261-282 22 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations
Press/Media
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Are we facing the collapse of the commercial real estate market?
9/23/20
1 item of Media coverage
Press/Media: Expert Comment
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Retail struggles while leasing companies try to keep tenants during pandemic
9/22/20
1 item of Media coverage
Press/Media: Expert Comment
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Kelly's 19th Hole closes after 38 years in Brooklyn Park
8/18/20
1 item of Media coverage
Press/Media: Expert Comment
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E-commerce spurs winning year for St. Louis Park-based patio retailer, rare in COVID-19 era
7/4/20
1 item of Media coverage
Press/Media: Expert Comment
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Local Retail Expert: "We Have Never Seen Anything Like This"
5/4/20
1 item of Media coverage
Press/Media: Expert Comment