Research output per year
Research output per year
Search results
-
2020
Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth (Quantitative Marketing and Economics, (2019), 17, 3, (215-255), 10.1007/s11129-019-09211-9)
Lovett, M. J., Peres, R. & Xu, L., Dec 1 2020, In: Quantitative Marketing and Economics. 18, 4, p. 469-471 3 p.Research output: Contribution to journal › Comment/debate › peer-review
Open Access -
Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth (Quantitative Marketing and Economics, (2019), 17, 3, (215-255), 10.1007/s11129-019-09211-9)
Lovett, M. J., Peres, R. & Xu, L., Dec 1 2020, In: Quantitative Marketing and Economics. 18, 4, p. 469-471 3 p.Research output: Contribution to journal › Comment/debate › peer-review
Open Access -
2019
Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth
Lovett, M. J., Peres, R. & Xu, L., Sep 15 2019, In: Quantitative Marketing and Economics. 17, 3, p. 215-255 41 p.Research output: Contribution to journal › Article › peer-review
Open Access17 Scopus citations -
Immediate Responses of Online Brand Search and Price Search to TV Ads
Du, R. Y., Xu, L. & Wilbur, K. C., Jul 1 2019, In: Journal of Marketing. 83, 4, p. 81-100 20 p.Research output: Contribution to journal › Article › peer-review
31 Scopus citations -
Immediate Responses of Online Brand Search and Price Search to TV Ads
Du, R. Y., Xu, L. & Wilbur, K. C., Jul 1 2019, In: Journal of Marketing. 83, 4, p. 81-100 20 p.Research output: Contribution to journal › Article › peer-review
31 Scopus citations -
2018
Dynamic quality ladder model predictions in nonrandom holdout samples
Xu, L., Silva-Risso, J. M. & Wilbur, K. C., Jul 2018, In: Management Science. 64, 7, p. 3187-3207 21 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
2014
Price advertising by manufacturers and dealers
Xu, L., Wilbur, K. C., S, S. & Silva-Risso, J. M., Nov 1 2014, In: Management Science. 60, 11, p. 2816-2834 19 p.Research output: Contribution to journal › Article › peer-review
23 Scopus citations -
2013
Correcting audience externalities in television advertising
Wilbur, K. C., Xu, L. & Kempe, D., 2013, In: Marketing Science. 32, 6, p. 892-912 21 p.Research output: Contribution to journal › Article › peer-review
41 Scopus citations