Projects per year
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Dive into the research topics where Mark E Bergen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
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Projects and Grants
- 2 Finished
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Strategy and Decision Making for MnDOT Leaders
MN DEPARTMENT OF TRANSPORTATION
4/29/13 → 1/31/14
Project: Research project
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MnDOT Engineering Services Division Leadership Developme
MN DEPARTMENT OF TRANSPORTATION
1/18/13 → 7/31/13
Project: Research project
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Agency theory and B2B marketing: Review and future directions
Sadeghi, I., Banerjee, R., Ray, S., Bergen, M. & Dutta, S., Jul 15 2022, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 39-55 17 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
1 Scopus citations -
Understanding value-Added Resellers' Assortments of multicomponent systems
Ray, S., Bergen, M. E. & John, G., Sep 2016, In: Journal of Marketing. 80, 5, p. 76-91 16 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Managing market attention
Zbaracki, M. J. & Bergen, M., 2015, In: Advances in Strategic Management. 32, p. 371-405 35 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Applications of agency theory in B2B marketing: Review and future directions
Banerjee, R., Bergen, M., Dutta, S. & Ray, S., 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 41-53 13 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
8 Scopus citations -
Price Points And Price Rigidity
Levy, D., Lee, D., Chen, H. A., Kauffman, R. J. & Bergen, M., Nov 2011, In: Review of Economics and Statistics. 93, 4, p. 1417-1431 15 p.Research output: Contribution to journal › Article › peer-review
55 Scopus citations