Projects per year
Personal profile
Research interests
Rebecca Swenson's research program focuses on how topics and debates related to agriculture, food, and the environment are discussed in the media, by organizations and among audience members. Specifically, Rebecca Swenson studies concepts like community, engagement and dialogue that are core to understanding communication’s role in building relationships. Her current projects explore how agricultural and food organizations can use digital and social media to better engage the public and various stakeholder groups on food, farming and environmental issues. Rebecca Swenson teaches agricultural communication & marketing courses in CFANS at the UMN.
Expertise related to UN SDGs
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research interests
- Agricultural Communication
- Public Relations
- Social Media
- Food
- Media
- Education
- Journalism
- News
- Advertising
- Communication
- Dialogue
- Engagement
- Community
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Projects and Grants
- 1 Active
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Variable Winter Thermal Regimes and Managing Trout Streams
Ferrington, L. C. & Swenson, R. D.
LEGISLATIVE-CITIZEN COMMISSION ON MN RES
7/1/18 → 6/30/21
Project: Research project
Research output
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Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation
Swenson, R., Gilkerson, N., Likely, F., Anderson, F. W. & Ziviani, M., Jan 1 2019, In: International Journal of Strategic Communication. 13, 1, p. 1-21 21 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Maturity as a way forward for improving organizations’ communication evaluation and measurement practices: A definition and concept explication
Gilkerson, N. D., Swenson, R. & Likely, F., Aug 5 2019, In: Journal of Communication Management. 23, 3, p. 246-264 19 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
What happens when brands tell the truth? Exploring the effects of transparency signaling on corporate reputation for agribusiness
Rim, H., Swenson, R. & Anderson, B., Jul 4 2019, In: Journal of Applied Communication Research. 47, 4, p. 439-459 21 p.Research output: Contribution to journal › Article › peer-review
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America through the windshield: Tourism narratives within postwar brand communities
Swenson, R., Sep 2 2018, In: Journal of Tourism History. 10, 3, p. 247-265 19 p.Research output: Contribution to journal › Article › peer-review
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Food for Thought: Audience Engagement with Sustainability Messages in Branded Content
Swenson, R. & Olsen, N., Oct 3 2018, In: Environmental Communication. 12, 7, p. 973-988 16 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations