Research output per year
Research output per year
- 19 results
Search results
-
2022
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
Luangrath, A. W., Peck, J., Hedgcock, W. & Xu, Y., Apr 2022, In: Journal of Marketing Research. 59, 2, p. 306-326 21 p.Research output: Contribution to journal › Article › peer-review
54 Scopus citations -
2021
Neural correlates of cognitive reappraisal of positive and negative affect in older adults
Halfmann, K., Hedgcock, W. & Denburg, N. L., 2021, In: Aging and Mental Health. 25, 1, p. 126-133 8 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
2020
Counterfactual thinking and facial expressions among Olympic medalists: A conceptual replication of Medvec, Madey, and Gilovich’s (1995) findings.
Hedgcock, W. M., Luangrath, A. W. & Webster, R., 2020, In: Journal of Experimental Psychology: General.Research output: Contribution to journal › Article › peer-review
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2017
Relative Effects of Forward and Backward Planning on Goal Pursuit
Park, J., Lu, F. C. & Hedgcock, W. M., Nov 1 2017, In: Psychological Science. 28, 11, p. 1620-1630 11 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations -
2016
Choosing to choose: The effects of decoys and prior choice on deferral
Hedgcock, W. M., Rao, R. S. & Chen, H. A., Oct 2016, In: Management Science. 62, 10, p. 2952-2976 25 p.Research output: Contribution to journal › Article › peer-review
14 Scopus citations -
Individual differences in the neural signature of subjective value among older adults
Halfmann, K., Hedgcock, W., Kable, J. & Denburg, N. L., Jul 1 2016, In: Social Cognitive and Affective Neuroscience. 11, 7, p. 1111-1120 10 p.Research output: Contribution to journal › Article › peer-review
Open Access22 Scopus citations -
The role of the ventromedial prefrontal cortex in purchase intent among older adults
Koestner, B. P., Hedgcock, W., Halfmann, K. & Denburg, N. L., 2016, In: Frontiers in Aging Neuroscience. 8, AUG, 189.Research output: Contribution to journal › Article › peer-review
Open Access4 Scopus citations -
Thinking concretely or abstractly: The influence of fit between goal progress and goal construal on subsequent self-regulation
Park, J. & Hedgcock, W. M., Jul 1 2016, In: Journal of Consumer Psychology. 26, 3, p. 395-409 15 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations -
2015
Chapter 5 - Age-Associated Executive Dysfunction, the Prefrontal Cortex, and Complex Decision Making
Denburg, N. L. & Hedgcock, W. M., Feb 23 2015, Aging and Decision Making: Empirical and Applied Perspectives. Elsevier Inc., p. 79-101 23 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
13 Scopus citations -
2014
Clicking their way to success: Using student response systems as a tool for feedback
Hedgcock, W. H. & Rouwenhorst, R. M., Jan 1 2014, In: Journal for Advancement of Marketing Education. 22, 2, p. 16-25 10 p.Research output: Contribution to journal › Article › peer-review
27 Scopus citations -
Functional neuroimaging of the iowa gambling task in older adults
Halfmann, K., Hedgcock, W., Bechara, A. & Denburg, N. L., Nov 1 2014, In: Neuropsychology. 28, 6, p. 870-880 11 p.Research output: Contribution to journal › Article › peer-review
18 Scopus citations -
2013
Age-related differences in discounting future gains and losses
Halfmann, K., Hedgcock, W. & Denburg, N. L., Mar 2013, In: Journal of Neuroscience, Psychology, and Economics. 6, 1, p. 42-54 13 p.Research output: Contribution to journal › Article › peer-review
35 Scopus citations -
Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives
Malkoc, S. A., Hedgcock, W. & Hoeffler, S., Jul 2013, In: Journal of Consumer Psychology. 23, 3, p. 317-329 13 p.Research output: Contribution to journal › Article › peer-review
43 Scopus citations -
2012
Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience
Hsu, M., Karmarkar, U., Kassam, K., Meyvis, T., Plassmann, H., Rao, A., Shiv, B., Wadhwa, M., Yoon, C., Prelec, D., Hedgcock, W., Craig, A., Milosavljevic, M., Dimoka, A. & Mazar, N., 2012, In: Advances in Consumer Research. 40, p. 1102-1103 2 p.Research output: Contribution to journal › Comment/debate › peer-review
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Reducing self-control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies
Hedgcock, W. M., Vohs, K. D. & Rao, A. R., Oct 2012, In: Journal of Consumer Psychology. 22, 4, p. 486-495 10 p.Research output: Contribution to journal › Article › peer-review
55 Scopus citations -
2010
A magnetoencephalography study of choice bias
Hedgcock, W. M., Crowe, D. A., Leuthold, A. C. & Georgopoulos, A. P., Apr 2010, In: Experimental Brain Research. 202, 1, p. 121-127 7 p.Research output: Contribution to journal › Article › peer-review
9 Scopus citations -
2009
Aristotle's anxiety: Choosing among methods to study choice
Hedgcock, W. & Rao, A. R., Feb 2009, In: Journal of Marketing Research. 46, 1, p. 20-24 5 p.Research output: Contribution to journal › Comment/debate › peer-review
2 Scopus citations -
Could ralph nader's entrance and exit have helped al gore? The impact of decoy dynamics on consumer choice
Hedgcock, W., Rao, A. R. & Chen, H. A., Jun 2009, In: Journal of Marketing Research. 46, 3, p. 330-343 14 p.Research output: Contribution to journal › Article › peer-review
41 Scopus citations -
Trade-off aversion as an explanation for the attraction effect: A functional magnetic resonance imaging study
Hedgcock, W. & Rao, A. R., Feb 2009, In: Journal of Marketing Research. 46, 1, p. 1-13 13 p.Research output: Contribution to journal › Article › peer-review
126 Scopus citations