TY - JOUR
T1 - A Case Study of Stakeholder Dialogue in Professional Sport
T2 - An Example of CSR Engagement
AU - Babiak, Kathy
AU - Kihl, Lisa A.
N1 - Publisher Copyright:
© 2018 W. Michael Hoffman Center for Business Ethics at Bentley University.
PY - 2018/3/1
Y1 - 2018/3/1
N2 - Many businesses, including professional sport teams, are designing and engaging in socially responsible initiatives which benefit stakeholders as well as the businesses themselves. Gaining insight into stakeholders' expectations regarding corporations' corporate social responsibility (CSR) initiatives through dialogue is important as the way a business is viewed and evaluated by stakeholders underlies subsequent interactions. Based on semi-structured interviews with 42 diverse stakeholders involved in a professional sport team's CSR initiative we found that stakeholders' expectations of the team's involvement in the community related to social and institutional norms, values, and benefits. The team also appeared to be meeting stakeholder expectations about being socially responsible in the community. This study provides new insights into a firm's CSR expectations through engaging in stakeholder management and interaction. Future research directions and practical suggestions are offered for organizations attempting to understand and meet stakeholders' expectations in the area of CSR.
AB - Many businesses, including professional sport teams, are designing and engaging in socially responsible initiatives which benefit stakeholders as well as the businesses themselves. Gaining insight into stakeholders' expectations regarding corporations' corporate social responsibility (CSR) initiatives through dialogue is important as the way a business is viewed and evaluated by stakeholders underlies subsequent interactions. Based on semi-structured interviews with 42 diverse stakeholders involved in a professional sport team's CSR initiative we found that stakeholders' expectations of the team's involvement in the community related to social and institutional norms, values, and benefits. The team also appeared to be meeting stakeholder expectations about being socially responsible in the community. This study provides new insights into a firm's CSR expectations through engaging in stakeholder management and interaction. Future research directions and practical suggestions are offered for organizations attempting to understand and meet stakeholders' expectations in the area of CSR.
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U2 - 10.1111/basr.12137
DO - 10.1111/basr.12137
M3 - Article
AN - SCOPUS:85043314342
SN - 0045-3609
VL - 123
SP - 119
EP - 149
JO - Business and Society Review
JF - Business and Society Review
IS - 1
ER -