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Advancing Computational Advertising: Conceptualization of the Field and Future Directions
Jisu Huh
, Edward C. Malthouse
Journalism and Mass Communication
Research output
:
Contribution to journal
›
Article
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peer-review
35
Scopus citations
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Business & Economics
Future Directions
100%
Conceptualization
86%
Research Collaboration
26%
Research Agenda
18%
Research Directions
18%
Expertise
15%
Engineering & Materials Science
Marketing
96%
Social Sciences
leadership
25%