Advancing Computational Advertising: Conceptualization of the Field and Future Directions

Jisu Huh, Edward C. Malthouse

Research output: Contribution to journal › Article › peer-review

35 Scopus citations

Fingerprint

Dive into the research topics of 'Advancing Computational Advertising: Conceptualization of the Field and Future Directions'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science

Social Sciences