Jack Lenor Larsen Incorporated was founded in 1953 and quickly became one of the world’s leading textile producers, specializing in high-end fabrics for use in interior environments. Larsen was an innovative designer and businessman who made significant contributions to the textile and design industries. Archival research and interviews with Larsen and his former designers, executives, employees and colleagues were conducted to iden-tify the ways in which Larsen advanced the textile industry. Analysis of the data found that Larsen innovated in three areas of the textile industry: technology, globalization and corporate branding. His technology innova-tions provided the industry with new manufacturing techniques while producing consistently high-quality textiles. Larsen drew inspiration for design and manufacturing from his international work; he globalized the textile world. His business flourished through his ability to innovate in textile design and manufacturing in ways that gave Jack Lenor Larsen Incorporated visibility as one of the first corporate brands.