After the global financial crash: Individual factors differentiating young adult consumers' trust in banks and financial institutions

Our exploratory study aims to examine individual factors that may differentiate young adults' trust in banks and financial institutions. We use a longitudinal data set compiled during two, timed surveys, before and after the collapse of the nation's financial system. Participants (N=748) were classified into three groups distinguished according to their differing levels of trust. Findings based on ANOVA and three-group discriminant analyses indicate that several individual factors - self-reported well-being (overall well-being, financial well-being, subjective financial knowledge) and financial status (determined by parents' socioeconomic status and total debt level) - significantly influence young adult consumers' level of trust in banks and financial institutions.