This article examines eCommerce use by U.S. purchasers of northern hardwood lumber in the northern region of the United States. The primary data analyzed in this study come from a mail survey administered in November 1999 to 460 firms. This research examines the use of Internet-based activities and the importance of these activities to responding firms. These data indicate that eCommerce activity among buyers of hardwood lumber can be thought to represent three underlying dimensions: communication, sourcing, and order handling. Although respondents are relatively ambivalent toward the role of e-commerce in their operations, differences in usage patterns exist between buyer segments.
|Original language||English (US)|
|Number of pages||7|
|Journal||Forest Products Journal|
|State||Published - Feb 1 2002|