An assessment of college recruitment literature: Does the high school senior understand it?

Russell H. Johnson, David W. Chapman

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

This study investigated the reading difficulty level of college recruitment literature and the ability of college-bound high-school students to understand the terminology frequently used in college admissions. The reading difficulty of the forty-two catalogs and analyzed was at a level appropriate to an advanced college student or college graduate. Moreover, high-school students had considerable difficulty identifying the correct use of terms commonly found in sections of college catalogs.

Original languageEnglish (US)
Pages (from-to)309-319
Number of pages11
JournalResearch in Higher Education
Volume11
Issue number4
DOIs
StatePublished - Dec 1979

Keywords

  • admissions
  • college choice
  • readability
  • student consumerism

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