An axiomatized stochastic model of the behavioral effects of message campaigns

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationExplorations in the message/attitude/behavior relationship
EditorsD N Cushman, R McPhee
Place of PublicationNew York, NY
PublisherAcademic
Pages43-88
StatePublished - 1980

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