An evaluation of U.S. strawberry producers trait prioritization: Evidence from audience surveys

Chengyan Yue, R. Karina Gallardo, James Luby, Alicia Rihn, James R. McFerson, Vicki McCracken, Vance M. Whitaker, Chad E. Finn, James F. Hancock, Cholani Weebadde, Audrey Sebolt, Amy Iezzoni

Research output: Contribution to journalArticlepeer-review

10 Scopus citations

Abstract

The primary goal of this research was to evaluate the relative importance of strawberry fruit quality and plant traits to strawberry producers. Previous studies focus on strawberry traits that impact postharvest quality and marketable yield; however, studies emphasizing the importance of these traits to strawberry producers are scarce. To investigate U.S. strawberry producer trait preferences, a series of audience surveys were conducted at four strawberry producer meetings across the United States. Results indicate that fruit firmness, fruit flavor, and fruit shelf life at retail were the most important fruit/plant traits to producers for a successful strawberry cultivar to possess. Growing state and producers' years involved in the decision-making process of strawberry farms impacted the relative importance of the fruit/plant traits. This study directly contributes to a larger investigation of supply chain members' trait preferences to improve the efficiency of Rosaceae fruit crop breeding programs and to increase the likelihood of new cultivar adoption. The overall project should result in a more efficient approach to new strawberry cultivar development and commercialization.

Original languageEnglish (US)
Pages (from-to)188-193
Number of pages6
JournalHortScience
Volume49
Issue number2
DOIs
StatePublished - 2014

Bibliographical note

Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.

Keywords

  • Fruit quality traits
  • Ordered probit model
  • Rosaceae
  • Supply chain

Fingerprint

Dive into the research topics of 'An evaluation of U.S. strawberry producers trait prioritization: Evidence from audience surveys'. Together they form a unique fingerprint.

Cite this