TY - JOUR
T1 - Another materialist rhetoric
AU - Greene, Ronald Walter
PY - 1998/3
Y1 - 1998/3
N2 - This paper argues for a new materialism. Rhetorical studies can achieve a new materialism by emphasizing how rhetoric traverses a governing apparatus as a technology of deliberation. As such, rhetoric makes possible the ability to judge and plan reality in order to police a population. To achieve this new materialism, I argue that rhetorical studies will need to abandon a logic of representation for a logic of articulation to better account for how rhetorical practices distribute different elements into a functioning network of power.
AB - This paper argues for a new materialism. Rhetorical studies can achieve a new materialism by emphasizing how rhetoric traverses a governing apparatus as a technology of deliberation. As such, rhetoric makes possible the ability to judge and plan reality in order to police a population. To achieve this new materialism, I argue that rhetorical studies will need to abandon a logic of representation for a logic of articulation to better account for how rhetorical practices distribute different elements into a functioning network of power.
UR - http://www.scopus.com/inward/record.url?scp=0032221310&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0032221310&partnerID=8YFLogxK
U2 - 10.1080/15295039809367031
DO - 10.1080/15295039809367031
M3 - Article
AN - SCOPUS:0032221310
SN - 1529-5036
VL - 15
SP - 21
EP - 40
JO - Critical Studies in Media Communication
JF - Critical Studies in Media Communication
IS - 1
ER -