This research takes a bottoms-up approach to sustainable practices of designers within one industry in a specific locale. In researching sustainability in the apparel industry, one must consider the fashion system in which apparel designers operate. This research examines apparel designers in Minnesota and their perspectives about best practices that will encourage sustainability. Designers from a variety of small to large size businesses are interviewed and the results are analyzed to identify present and future contributions with regards to sustainability in apparel design. Processes that take into account the local context of sustainability enable a shared understanding with potential for mutually acceptable approaches to address the issues.