Abstract
Cell-phone-only (CPO) households differ along key variables from non-CPO households, creating potential coverage biases in landline-only random-digit-dialing (RDD) surveys. Researchers have attempted to correct for this by weighting their data based on demographic differences. Previous research, however, has not examined CPO coverage biases in media-use surveys - an important oversight as cell phone use is itself a media choice. This article presents a secondary analysis of Pew's 2012 media consumption survey and concludes that demographics alone are not adequate controls for the CPO bias in media-use surveys.
Original language | English (US) |
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Pages (from-to) | 723-743 |
Number of pages | 21 |
Journal | Journalism and Mass Communication Quarterly |
Volume | 92 |
Issue number | 3 |
DOIs | |
State | Published - Sep 1 2015 |
Bibliographical note
Publisher Copyright:© 2015 AEJMC.
Keywords
- cell phone
- coverage bias
- methodology
- mobile
- online surveys
- sampling
- surveys