The purpose of this study is to explore the impact of religiosity on reasons that individuals volunteer. Additionally, this study will investigate the pro-social attitudes towards helping others and charitable organizations. This study focuses on Indonesia where religion plays an important role in daily life. The data were derived from a convenience sampling at a large private university in Surabaya, Indonesia (N=258). The results showed that individuals with high intrinsic and extrinsic personal religiosity were more likely to have 'other-oriented' reasons when performing philanthropic activities. Nonetheless, religiosity did not influence attitudes of individuals towards helping others. This study contributes to the debate regarding the effect of religious values on pro-social attitudes in the context of a developing country. Furthermore, the study provides social implications for researchers, policy makers and practitioners operating in a developing country. This is one of the first few studies exploring the impact of religion on attitude towards charitable organization in Indonesia. Copyright
|Original language||English (US)|
|Number of pages||14|
|Journal||International Journal of Nonprofit and Voluntary Sector Marketing|
|State||Published - Feb 2015|
Bibliographical notePublisher Copyright:
© 2015 John Wiley & Sons, Ltd.