Brand concept maps: A methodology for identifying brand association networks

Deborah Roedder John, Barbara Loken, Kyeongheui Kim, Alokparna Basu Monga

Research output: Contribution to journalArticlepeer-review

182 Scopus citations

Fingerprint Dive into the research topics of 'Brand concept maps: A methodology for identifying brand association networks'. Together they form a unique fingerprint.

Business & Economics