Bringing relationships into consumer decision-making

Jeffry A. Simpson; Vladas Griskevicius; Alexander J. Rothman

doi:10.1016/j.jcps.2012.05.004

Bringing relationships into consumer decision-making

Jeffry A. Simpson, Vladas Griskevicius, Alexander J. Rothman

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

Abstract

The primary purpose of our target article was to stimulate further interest in and research on consumer decision-making in close relationships. In this response, we discuss some of the major comments provided by each set of commentators by highlighting their main points, clarifying some misconceptions, and explaining why our dyadic framework is a logical starting-point for research on how relationships affect consumer decisions.

Original language	English (US)
Pages (from-to)	329-331
Number of pages	3
Journal	Journal of Consumer Psychology
Volume	22
Issue number	3
DOIs	https://doi.org/10.1016/j.jcps.2012.05.004
State	Published - Jul 2012

Bibliographical note

Copyright:
Copyright 2012 Elsevier B.V., All rights reserved.

Keywords

APIM (Actor-Partner Interdependence Model)
Attitudes
Consumer behavior
Relationships

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10.1016/j.jcps.2012.05.004

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abstract = "The primary purpose of our target article was to stimulate further interest in and research on consumer decision-making in close relationships. In this response, we discuss some of the major comments provided by each set of commentators by highlighting their main points, clarifying some misconceptions, and explaining why our dyadic framework is a logical starting-point for research on how relationships affect consumer decisions.",

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KW - Consumer behavior

KW - Relationships

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Bringing relationships into consumer decision-making

Abstract

Bibliographical note

Keywords

Access

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