TY - JOUR
T1 - Bringing relationships into consumer decision-making
AU - Simpson, Jeffry A.
AU - Griskevicius, Vladas
AU - Rothman, Alexander J.
PY - 2012/7/1
Y1 - 2012/7/1
N2 - The primary purpose of our target article was to stimulate further interest in and research on consumer decision-making in close relationships. In this response, we discuss some of the major comments provided by each set of commentators by highlighting their main points, clarifying some misconceptions, and explaining why our dyadic framework is a logical starting-point for research on how relationships affect consumer decisions.
AB - The primary purpose of our target article was to stimulate further interest in and research on consumer decision-making in close relationships. In this response, we discuss some of the major comments provided by each set of commentators by highlighting their main points, clarifying some misconceptions, and explaining why our dyadic framework is a logical starting-point for research on how relationships affect consumer decisions.
KW - APIM (Actor-Partner Interdependence Model)
KW - Attitudes
KW - Consumer behavior
KW - Relationships
UR - http://www.scopus.com/inward/record.url?scp=84863101601&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84863101601&partnerID=8YFLogxK
U2 - 10.1016/j.jcps.2012.05.004
DO - 10.1016/j.jcps.2012.05.004
M3 - Article
AN - SCOPUS:84863101601
VL - 22
SP - 329
EP - 331
JO - Journal of Consumer Psychology
JF - Journal of Consumer Psychology
SN - 1057-7408
IS - 3
ER -