TY - JOUR
T1 - Cognitive Strategies to Describe Warm and Cool Appearances
AU - Delong, Marilyn Revell
AU - Cerny, Catherine
PY - 1983/3
Y1 - 1983/3
N2 - Analysis of apparel was considered from the viewpoint of how consumers conceptualized experiences with the product. The objective was to determine where commonalities occurred in how 100 female subjects described a warm or cool appearance. Subjects responded to two pairs of openended questions and a nine-point scale of 41 word pairs. A paired t-test was used to compare differences in response to the word pairs for a warm and cool context. Differences significant at. 001 occurred for 36 of the 41 word pairs and at 01 for 2 word pairs. Subjects also differentiated between a warm or cool appearance by using a limited number of common categories in open responses and well-defined, parallel response patterns.
AB - Analysis of apparel was considered from the viewpoint of how consumers conceptualized experiences with the product. The objective was to determine where commonalities occurred in how 100 female subjects described a warm or cool appearance. Subjects responded to two pairs of openended questions and a nine-point scale of 41 word pairs. A paired t-test was used to compare differences in response to the word pairs for a warm and cool context. Differences significant at. 001 occurred for 36 of the 41 word pairs and at 01 for 2 word pairs. Subjects also differentiated between a warm or cool appearance by using a limited number of common categories in open responses and well-defined, parallel response patterns.
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U2 - 10.1177/0887302X8300200104
DO - 10.1177/0887302X8300200104
M3 - Article
AN - SCOPUS:84970399244
SN - 0887-302X
VL - 2
SP - 19
EP - 23
JO - Clothing and Textiles Research Journal
JF - Clothing and Textiles Research Journal
IS - 1
ER -