Combating the enrollment downturn in IS/IT programs

Jack Becker, Nik Hassan, J. David Naumann

Research output: Chapter in Book/Report/Conference proceedingConference contribution

7 Scopus citations

Abstract

This study examines the extent and reasons for the downturn in IS/IT program enrollments since 2001. The current enrollment cycle will be compared with earlier enrollment cycles since the beginning of the modern MIS program in the 1970s. Several notable "mega-trends" that affect the enrollment cycle are suggested, and based on these "mega-trends" and other reasons underlying the downturn, innovative strategies to reverse the trend are proposed. Included among these are the following: 1) New corporate-academic partnerships; 2) Innovative curriculum adaptations; 3) Incentive program; and 4) Good "old-fashioned" marketing strategies. One can take heart from the preliminary conclusions of this paper that enrollment cycles in the IS/IT field are not new and that a turnaround will most likely occur whether we as a profession take action or not; however, we need to be more proactive and not leave our fates entirely to chance.

Original languageEnglish (US)
Title of host publicationAssociation for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006
Pages2271-2280
Number of pages10
StatePublished - Dec 1 2006
Event12th Americas Conference on Information Systems, AMCIS 2006 - Acapulco, Mexico
Duration: Aug 4 2006Aug 6 2006

Publication series

NameAssociation for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006
Volume4

Other

Other12th Americas Conference on Information Systems, AMCIS 2006
CountryMexico
CityAcapulco
Period8/4/068/6/06

Keywords

  • Corporate-academic partnerships
  • Enrollment trends
  • IS/IT curriculum
  • IS/IT program enrollments
  • Marketing strategies

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