Commentary: Governing Technology-Enabled Omnichannel Transactions

George John; Lisa K. Scheer

doi:10.1177/0022242920972071

Commentary: Governing Technology-Enabled Omnichannel Transactions

George John, Lisa K. Scheer

Marketing (CSOM)

Research output: Contribution to journal › Comment/debate › peer-review

7 Scopus citations

Original language	English (US)
Pages (from-to)	126-130
Number of pages	5
Journal	Journal of Marketing
Volume	85
Issue number	1
DOIs	https://doi.org/10.1177/0022242920972071
State	Published - Jan 2021

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Commentary: Governing Technology-Enabled Omnichannel Transactions

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