TY - CHAP
T1 - Commodity, firmness, and delight
T2 - Four modes of instructional design practice
AU - Hokanson, Brad
AU - Miller, Charles D
AU - Hooper, Simon
PY - 2007/12/1
Y1 - 2007/12/1
N2 - This chapter is interactive, with surveys and reflective examinations of the reader's own work in instructional design. It examines instructional design using four professional models: manufacturer, engineer, architect and artist to help develop a broader understanding of the process of design. The values of the instructional design are also challenged, with the chapter examining the balance between utility and aesthetics, function and form. It concludes with a call for the instructional designer to work more as an artist, and offers tactics to encourage that change.
AB - This chapter is interactive, with surveys and reflective examinations of the reader's own work in instructional design. It examines instructional design using four professional models: manufacturer, engineer, architect and artist to help develop a broader understanding of the process of design. The values of the instructional design are also challenged, with the chapter examining the balance between utility and aesthetics, function and form. It concludes with a call for the instructional designer to work more as an artist, and offers tactics to encourage that change.
UR - http://www.scopus.com/inward/record.url?scp=84860817868&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84860817868&partnerID=8YFLogxK
U2 - 10.4018/978-1-59904-729-4.ch001
DO - 10.4018/978-1-59904-729-4.ch001
M3 - Chapter
AN - SCOPUS:84860817868
SN - 9781599047294
T3 - Handbook of visual languages for instructional design: Theories and practices
SP - 1
EP - 17
BT - Handbook of Visual Languages for Instructional Design
A2 - Botturi, L.
PB - IGI Global
CY - Hershey, PA
ER -