Common “Wisdom” Put to the Test: Sex in advertising… only on Mars and not on Venus?

Darren W. Dahl, Kathleen D. Vohs, Jaideep Sengupta

Research output: Contribution to journal › Article › peer-review

Original language	Undefined/Unknown
Pages (from-to)	54-57
Number of pages	4
Journal	GfK Marketing Intelligence Review
Volume	3
Issue number	1
State	Published - 2011

OpenUrl availability

@article{49f5fa2e56ab42e694c125467459c9bf,

title = "Common “Wisdom” Put to the Test: Sex in advertising… only on Mars and not on Venus?",

author = "Dahl, {Darren W.} and Vohs, {Kathleen D.} and Jaideep Sengupta",

year = "2011",

language = "Undefined/Unknown",

volume = "3",

pages = "54--57",

journal = "GfK Marketing Intelligence Review",

number = "1",

}