Comparison of the effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) and the underlying mechanism

Ida Darmawan, Hao Xu, Jisu Huh

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Comparison of the effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) and the underlying mechanism'. Together they form a unique fingerprint.

Business & Economics

Medicine & Life Sciences

Social Sciences