Considerations for application of computational social science research approaches to digital advertising research

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationDigital Advertising
Subtitle of host publicationTheory and Research, Third Edition
PublisherTaylor and Francis
Pages446-453
Number of pages8
ISBN (Electronic)9781317225461
ISBN (Print)9781138654426
DOIs
StatePublished - Jan 1 2017

Cite this