TY - JOUR
T1 - Consumer socialization of children
T2 - A retrospective look at twenty-five years of research
AU - John, Deborah Roedder
PY - 1999/12
Y1 - 1999/12
N2 - Twenty-five years of consumer socialization research have yielded an impressive set of findings. The purpose of our article is to review these findings and assess what we know about children's development as consumers. Our focus is on the developmental sequence characterizing the growth of consumer knowledge, skills, and values as children mature throughout childhood and adolescence. In doing so, we present a conceptual framework for understanding consumer socialization as a series of stages, with transitions between stages occurring as children grow older and mature in cognitive and social terms. We then review empirical findings illustrating these stages, including children's knowledge of products, brands, advertising, shopping, pricing, decision-making strategies, parental influence strategies, and consumption motives and values. Based on the evidence reviewed, implications are drawn for future theoretical and empirical development in the field of consumer socialization.
AB - Twenty-five years of consumer socialization research have yielded an impressive set of findings. The purpose of our article is to review these findings and assess what we know about children's development as consumers. Our focus is on the developmental sequence characterizing the growth of consumer knowledge, skills, and values as children mature throughout childhood and adolescence. In doing so, we present a conceptual framework for understanding consumer socialization as a series of stages, with transitions between stages occurring as children grow older and mature in cognitive and social terms. We then review empirical findings illustrating these stages, including children's knowledge of products, brands, advertising, shopping, pricing, decision-making strategies, parental influence strategies, and consumption motives and values. Based on the evidence reviewed, implications are drawn for future theoretical and empirical development in the field of consumer socialization.
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U2 - 10.1086/209559
DO - 10.1086/209559
M3 - Article
AN - SCOPUS:0033237532
SN - 0093-5301
VL - 26
SP - 183
EP - 213
JO - Journal of Consumer Research
JF - Journal of Consumer Research
IS - 3
ER -