Consumers' perception of corporate social responsibility in a developing country

Denni I. Arli, Hari K. Lasmono

Research output: Contribution to journalArticlepeer-review

77 Scopus citations

Abstract

Corporate social responsibility (CSR) increasingly receives attention from managers and researchers, especially in the area of consumer perception and response of CSR. However, most of this research was conducted in the context of developed countries. It shows that research on consumer perception towards CSR in developing countries needs to be developed. This paper will examine consumer perception in the developing country of Indonesia. This research produced mixed results, suggesting that CSR is still a concept waiting to be applied in the developing country. Consumers are often unaware and unsupportive towards CSR. This is the opposite finding of consumer perception in developed countries, where most consumers are willing to support CSR launched by corporations. Nevertheless, there is an interesting finding: When consumers have to buy similar products with the same price and quality, CSR could be the determining factor. They would buy from the firm that has a socially responsible reputation.

Original languageEnglish (US)
Pages (from-to)46-51
Number of pages6
JournalInternational Journal of Consumer Studies
Volume34
Issue number1
DOIs
StatePublished - Jan 2010
Externally publishedYes

Keywords

  • Consumer perception
  • Corporate social responsibility
  • Developing country
  • Indonesia

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