Original language | English (US) |
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Pages (from-to) | 334-342 |
Journal | Journal of Global Academy of Marketing Science |
Volume | 20 |
Issue number | 4 |
State | Published - 2010 |
Content analysis of online co-design community interactions: A case study of crowd-sourced Threadless
Juanjuan Wu, Cara Damminga, Kim K Johnson, Hye-Young Kim
Research output: Contribution to journal › Article › peer-review