Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth (Quantitative Marketing and Economics, (2019), 17, 3, (215-255), 10.1007/s11129-019-09211-9)

Mitchell J. Lovett, Renana Peres, Linli Xu

Research output: Contribution to journal › Comment/debate › peer-review

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Business & Economics