Creating adaptive Web sites through usage-based clustering of URLs

Bamshad Mobasher; Robert Cooley; Jaideep Srivastava

doi:10.1109/KDEX.1999.836525

Creating adaptive Web sites through usage-based clustering of URLs

Bamshad Mobasher, Robert Cooley, Jaideep Srivastava

Computer Science and Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

172 Scopus citations

Abstract

In this paper We describe an approach to usage based Web personalization taking into account both the offline tasks related to the mining of usage data, and the online process of automatic Web page customization based on the mined knowledge. Specifically, we propose an effective technique for capturing common user profiles based on association rule discovery and usage based clustering. We also propose techniques for combining this knowledge with the current status of an ongoing Web activity to perform real time personalization. Finally, we provide an experimental evaluation of the proposed techniques using real Web usage data.

Original language	English (US)
Title of host publication	Proceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999
Editors	Peter Scheuermann
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	19-25
Number of pages	7
ISBN (Electronic)	0769504531, 9780769504537
DOIs	https://doi.org/10.1109/KDEX.1999.836525
State	Published - 1999
Event	1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999 - Chicago, United States Duration: Nov 7 1999 → …

Publication series

Name	Proceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999

Other

Other	1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999
Country/Territory	United States
City	Chicago
Period	11/7/99 → …

Bibliographical note

Publisher Copyright:
© 1999 IEEE.

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10.1109/KDEX.1999.836525

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Mobasher, B., Cooley, R., & Srivastava, J. (1999). Creating adaptive Web sites through usage-based clustering of URLs. In P. Scheuermann (Ed.), Proceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999 (pp. 19-25). Article 836525 (Proceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/KDEX.1999.836525

Creating adaptive Web sites through usage-based clustering of URLs. / Mobasher, Bamshad; Cooley, Robert; Srivastava, Jaideep.
Proceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999. ed. / Peter Scheuermann. Institute of Electrical and Electronics Engineers Inc., 1999. p. 19-25 836525 (Proceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Mobasher, B, Cooley, R & Srivastava, J 1999, Creating adaptive Web sites through usage-based clustering of URLs. in P Scheuermann (ed.), Proceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999., 836525, Proceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999, Institute of Electrical and Electronics Engineers Inc., pp. 19-25, 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999, Chicago, United States, 11/7/99. https://doi.org/10.1109/KDEX.1999.836525

Mobasher B, Cooley R, Srivastava J. Creating adaptive Web sites through usage-based clustering of URLs. In Scheuermann P, editor, Proceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999. Institute of Electrical and Electronics Engineers Inc. 1999. p. 19-25. 836525. (Proceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999). doi: 10.1109/KDEX.1999.836525

Mobasher, Bamshad ; Cooley, Robert ; Srivastava, Jaideep. / Creating adaptive Web sites through usage-based clustering of URLs. Proceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999. editor / Peter Scheuermann. Institute of Electrical and Electronics Engineers Inc., 1999. pp. 19-25 (Proceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999).

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Creating adaptive Web sites through usage-based clustering of URLs

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