Creating adaptive Web sites through usage-based clustering of URLs

Bamshad Mobasher, Robert Cooley, Jaideep Srivastava

Research output: Chapter in Book/Report/Conference proceedingConference contribution

164 Scopus citations

Abstract

In this paper We describe an approach to usage based Web personalization taking into account both the offline tasks related to the mining of usage data, and the online process of automatic Web page customization based on the mined knowledge. Specifically, we propose an effective technique for capturing common user profiles based on association rule discovery and usage based clustering. We also propose techniques for combining this knowledge with the current status of an ongoing Web activity to perform real time personalization. Finally, we provide an experimental evaluation of the proposed techniques using real Web usage data.

Original languageEnglish (US)
Title of host publicationProceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999
EditorsPeter Scheuermann
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages19-25
Number of pages7
ISBN (Electronic)0769504531, 9780769504537
DOIs
StatePublished - Jan 1 1999
Event1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999 - Chicago, United States
Duration: Nov 7 1999 → …

Publication series

NameProceedings - 1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999

Other

Other1999 Workshop on Knowledge and Data Engineering Exchange, KDEX 1999
Country/TerritoryUnited States
CityChicago
Period11/7/99 → …

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