Cross-cultural comparison on attributing meaning to corporate logos: Creating Contents for Clarity and Meaning

Sauman Chu, Barbara E Martinson

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English (US)
Title of host publication	Designing Effective Communications
Subtitle of host publication	Creating Contents for Clarity and Meaning
Editors	J Frascara
Place of Publication	New York, USA
Publisher	Allworth Press
Pages	201-215
State	Published - 2006

OpenUrl availability

Cross-cultural comparison on attributing meaning to corporate logos: Creating Contents for Clarity and Meaning. / Chu, Sauman; Martinson, Barbara E.
Designing Effective Communications: Creating Contents for Clarity and Meaning. ed. / J Frascara. New York, USA: Allworth Press, 2006. p. 201-215.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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title = "Cross-cultural comparison on attributing meaning to corporate logos: Creating Contents for Clarity and Meaning",

author = "Sauman Chu and Martinson, {Barbara E}",

year = "2006",

language = "English (US)",

pages = "201--215",

editor = "J Frascara",

booktitle = "Designing Effective Communications",

publisher = "Allworth Press",

}