Cultivars as consumer brands: Trends in protecting and commercializing apple cultivars via intellectual property rights

Agriculture & Biology

• apples 53%
• cultivars 36%
• fruit quality 10%
• breeding programs 8%
• federal government 8%
• state government 8%
• trademarks 6%
• Malus domestica 6%
• fruit crops 6%
• vegetable crops 5%
• profitability 5%
• fruiting 4%
• flavor 4%
• texture 4%
• markets 3%
• seedlings 3%
• breeding 3%