Customization of the online purchase process in electronic retailing and customer satisfaction: An online field study

Business & Economics

• Electronic Retailing 100%
• Customization 65%
• Field Study 59%
• Customer Satisfaction 48%
• Purchase 40%
• Retailers 10%
• Decision Making 9%
• Web Sites 8%
• Transaction Costs 7%
• Technology Acceptance Model 5%
• Data Sources 5%
• Secondary Data 4%
• Research Methods 4%
• Content Analysis 4%
• Empirical Analysis 3%

Engineering & Materials Science

• Customer satisfaction 76%
• Websites 21%
• Decision making 18%
• Multivariate Analysis 17%
• Costs 4%