TY - JOUR
T1 - Dealing with dissonance
T2 - Responding to an incongruent test result in a new media environment
AU - Vraga, Emily K.
PY - 2011/11/1
Y1 - 2011/11/1
N2 - In a new media environment replete with opportunities to test and express political identity, this study examines how people respond when confronted with a political test result that contradicts their partisan affiliation. An incongruent test result should produce motivated processing, but only when individuals do not dismiss the incongruent result will they experience dissonance and alter their social identification. Using a series of experiments, the results of this study supported these hypotheses. Implications of these findings for political psychology and message response are discussed.
AB - In a new media environment replete with opportunities to test and express political identity, this study examines how people respond when confronted with a political test result that contradicts their partisan affiliation. An incongruent test result should produce motivated processing, but only when individuals do not dismiss the incongruent result will they experience dissonance and alter their social identification. Using a series of experiments, the results of this study supported these hypotheses. Implications of these findings for political psychology and message response are discussed.
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U2 - 10.1089/cyber.2010.0479
DO - 10.1089/cyber.2010.0479
M3 - Article
C2 - 21790486
AN - SCOPUS:82455168141
SN - 2152-2715
VL - 14
SP - 689
EP - 694
JO - Cyberpsychology, Behavior, and Social Networking
JF - Cyberpsychology, Behavior, and Social Networking
IS - 11
ER -