Design for mobility - A customer value creation approach

It is a global trend nowadays for manufacturing and service firms to create and increase customer value either during initial design of a product/service or by modifying their existing products/service. When a product already exists, customer value can be increased by adding new qualities/features to a traditional product that would add much needed services while keeping price competitive. Qualities, such as foldability and mobility when product is not in use, are examples of creating and improving customer value. This paper presents a design model that helps designers incorporate foldability, mobility and personalization in a regular product design.