Destination image and its functional relationships

Asli D.A. Tasci, William C. Gartner

Research output: Contribution to journalReview articlepeer-review

391 Scopus citations


Destination image is commonly accepted as an important aspect in successful tourism development and destination marketing due to its impact on both supply- and demand-side aspects of marketing. Despite the ample amount of literature, a comprehensive conceptualization of destination image comprising its intricate relationships with several other factors on the supply and demand sides of the market has yet to emerge. In this study, a large body of literature on destination image and related concepts is reviewed and a comprehensive conceptualization of destination image is modeled. It was concluded that there are still many facets of this complex construct yet to be investigated empirically.

Original languageEnglish (US)
Pages (from-to)413-425
Number of pages13
JournalJournal of Travel Research
Issue number4
StatePublished - May 2007


  • Destination image
  • Effects of image
  • Image determinants
  • Image development
  • Image management

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