Development and marketing strategies of me too drug

Wei Ping Su, Hao Hu, Lu Wen Shi, Yi Tao Wang

Research output: Contribution to journalArticlepeer-review

Abstract

Me too drug research has become a famous R&D approach in the world. Pharmaceutical companies adopted myriads of strategies to develop me too drug, such as patent extension, switching to OTC, DTC advertisement and so on. Those strategies could be divided into 3 stages; me too drug discovery, clinical experiments and marketing. This article analyzed enterprise behaviors of three stages under case study to provide references.

Original languageEnglish (US)
Pages (from-to)926-929
Number of pages4
JournalChinese Journal of New Drugs
Volume19
Issue number11
StatePublished - 2010

Keywords

  • Drug development
  • Marketing strategy
  • Me too drug

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