Abstract
Me too drug research has become a famous R&D approach in the world. Pharmaceutical companies adopted myriads of strategies to develop me too drug, such as patent extension, switching to OTC, DTC advertisement and so on. Those strategies could be divided into 3 stages; me too drug discovery, clinical experiments and marketing. This article analyzed enterprise behaviors of three stages under case study to provide references.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 926-929 |
| Number of pages | 4 |
| Journal | Chinese Journal of New Drugs |
| Volume | 19 |
| Issue number | 11 |
| State | Published - 2010 |
| Externally published | Yes |
Keywords
- Drug development
- Marketing strategy
- Me too drug