Differences in the attractiveness of alternative rewards among industrial salespeople: Additional evidence

Neil M. Ford; Gilbert A. Churchill; Orville C. Walker

doi:10.1016/0148-2963(85)90035-9

Differences in the attractiveness of alternative rewards among industrial salespeople: Additional evidence

Neil M. Ford, Gilbert A. Churchill, Orville C. Walker

Marketing (CSOM)

Research output: Contribution to journal › Article › peer-review

43 Scopus citations

Original language	English (US)
Pages (from-to)	123-138
Number of pages	16
Journal	Journal of Business Research
Volume	13
Issue number	2
DOIs	https://doi.org/10.1016/0148-2963(85)90035-9
State	Published - Apr 1985

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title = "Differences in the attractiveness of alternative rewards among industrial salespeople: Additional evidence",

author = "Ford, {Neil M.} and Churchill, {Gilbert A.} and Walker, {Orville C.}",

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Differences in the attractiveness of alternative rewards among industrial salespeople: Additional evidence

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