Abstract
Through effective marketing, libraries gain increased visibility and recognition for their work, resulting in additional support and greater latitude to develop innovative services. This course introduces a “digital storytelling lifecycle model” that provides practical tips and tricks to leverage marketing efforts and make the most of limited resources.
| Original language | English (US) |
|---|---|
| State | Published - May 19 2018 |
| Event | Medical Library Association Annual Meeting: Adapting Transforming Leading - Atlanta, United States Duration: May 18 2018 → May 23 2018 |
Conference
| Conference | Medical Library Association Annual Meeting |
|---|---|
| Country/Territory | United States |
| City | Atlanta |
| Period | 5/18/18 → 5/23/18 |
Keywords
- Digital Storytelling
- Communications
- Marketing