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Direct-to-consumer prescription drug advertising: Understanding its consequences
Jisu Huh
, Lee B. Becker
Journalism and Mass Communication
Research output
:
Contribution to journal
›
Article
›
peer-review
52
Scopus citations
Overview
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Business & Economics
Prescription Drugs
100%
Direct-to-consumer Advertising
49%
Drugs
38%
Consumer Behaviour
29%
Demographic Variables
24%
Doctors
23%
Drug Use
16%
Survey Data
15%
Information Seeking
13%
Food and Drug Administration
13%
Communication
13%
National Survey
13%
Policymaker
9%
Physicians
8%
Healthcare
7%
Health
7%
United States of America
4%
Factors
4%
Social Sciences
medication
70%
drug
55%
consumption behavior
29%
communication
8%
drug use
7%
Healthcare
6%
physician
6%
health
3%
Engineering & Materials Science
Marketing
78%
Consumer behavior
57%
Communication
13%
Health
9%