Do competitive priorities drive adoption of electronic commerce applications? Testing the contingency and institutional views

Xiaowen Huang, Thomas F. Gattiker, Roger G. Schroeder

Research output: Contribution to journalArticlepeer-review

27 Scopus citations

Abstract

This paper expands on recent research by Huang and colleagues examining the drivers of electronic commerce (e-commerce) adoption. Two competing theories are evaluated as predictors of e-commerce adoption: contingency theory and institutional theory. For the contingency view, we focus on three strategic priorities (cost, flexibility and delivery), and for the institutional view, we examine three institutional factors (region, industry and information technology benchmarking). The model is evaluated with logistic regression analysis using survey data from nine countries and three industries. While contingency theory is the norm in the literature, we find only limited evidence that competitive priorities guide e-commerce adoption. By contrast, institutional factors have greater explanatory power.

Original languageEnglish (US)
Pages (from-to)57-69
Number of pages13
JournalJournal of Supply Chain Management
Volume46
Issue number3
DOIs
StatePublished - Jul 1 2010

Keywords

  • Competitive priorities
  • Contingency theory
  • Electronic commerce
  • Institutional theory
  • Logistic regression
  • Strategy

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