Do mobile data plans affect usage? Results from a pricing trial with ISP customers

Carlee Joe-Wong; Sangtae Ha; Soumya Sen; Mung Chiang

doi:10.1007/978-3-319-15509-8_8

Do mobile data plans affect usage? Results from a pricing trial with ISP customers

Carlee Joe-Wong, Sangtae Ha, Soumya Sen, Mung Chiang

Information and Decision Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

14 Scopus citations

Abstract

The growing amount of traffic in mobile data networks is causing concern for Internet service providers (ISPs), especially smaller ISPs that need to lease expensive links to Tier 1 networks. Large amounts of traffic in “peak” hours are of especial concern, since network capacity must be provisioned to accommodate these peaks. In response, many ISPs have begun trying to influence user behavior with pricing. Timedependent pricing (TDP) can help reduce peaks, since it allows ISPs to charge higher prices during peak periods.We present results from the first TDP trial with a commercial ISP. In addition to analyzing applicationspecific mobile andWiFi traffic, we compare changes in user behavior due to monthly data caps and time-dependent prices. We find that monthly data caps tend to reduce usage, while TDP can increase usage as users consume more data during discounted times. Moreover, unlike data caps, TDP reduces the network’s peak-to-average usage ratio, lessening the need for network over-provisioning and increasing ISP profit.

Original language	English (US)
Title of host publication	Passive and Active Measurement - 16th International Conference, PAM 2015, Proceedings
Editors	Yong Liu, Jelena Mirkovic
Publisher	Springer Verlag
Pages	96-108
Number of pages	13
ISBN (Electronic)	9783319155081
DOIs	https://doi.org/10.1007/978-3-319-15509-8_8
State	Published - 2015
Event	16th International Conference on Passive and Active Measurement, PAM 2015 - New York, United States Duration: Mar 19 2015 → Mar 20 2015

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	8995
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Other

Other	16th International Conference on Passive and Active Measurement, PAM 2015
Country/Territory	United States
City	New York
Period	3/19/15 → 3/20/15

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2015.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Joe-Wong, C., Ha, S., Sen, S., & Chiang, M. (2015). Do mobile data plans affect usage? Results from a pricing trial with ISP customers. In Y. Liu, & J. Mirkovic (Eds.), Passive and Active Measurement - 16th International Conference, PAM 2015, Proceedings (pp. 96-108). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8995). Springer Verlag. https://doi.org/10.1007/978-3-319-15509-8_8

Do mobile data plans affect usage? Results from a pricing trial with ISP customers. / Joe-Wong, Carlee; Ha, Sangtae; Sen, Soumya et al.
Passive and Active Measurement - 16th International Conference, PAM 2015, Proceedings. ed. / Yong Liu; Jelena Mirkovic. Springer Verlag, 2015. p. 96-108 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8995).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Joe-Wong, C, Ha, S, Sen, S & Chiang, M 2015, Do mobile data plans affect usage? Results from a pricing trial with ISP customers. in Y Liu & J Mirkovic (eds), Passive and Active Measurement - 16th International Conference, PAM 2015, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 8995, Springer Verlag, pp. 96-108, 16th International Conference on Passive and Active Measurement, PAM 2015, New York, United States, 3/19/15. https://doi.org/10.1007/978-3-319-15509-8_8

Joe-Wong C, Ha S, Sen S, Chiang M. Do mobile data plans affect usage? Results from a pricing trial with ISP customers. In Liu Y, Mirkovic J, editors, Passive and Active Measurement - 16th International Conference, PAM 2015, Proceedings. Springer Verlag. 2015. p. 96-108. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-15509-8_8

Joe-Wong, Carlee ; Ha, Sangtae ; Sen, Soumya et al. / Do mobile data plans affect usage? Results from a pricing trial with ISP customers. Passive and Active Measurement - 16th International Conference, PAM 2015, Proceedings. editor / Yong Liu ; Jelena Mirkovic. Springer Verlag, 2015. pp. 96-108 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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Do mobile data plans affect usage? Results from a pricing trial with ISP customers

Abstract

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