Original language | English |
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Pages (from-to) | 293-314 |
Journal | Health Marketing Quarterly |
Volume | 26 |
State | Published - 2009 |
DTC Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information Sources
Denise DeLorme, Jisu Huh, Leonard N Reid
Research output: Contribution to journal › Article › peer-review