Effect of country image and materialism on the quality evaluation of Korean products: Empirical findings from four countries with varying economic development status

Byoungho Ellie Jin, Naeun Lauren Kim, Heesoon Yang, Minji Jung

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Fingerprint

Dive into the research topics of 'Effect of country image and materialism on the quality evaluation of Korean products: Empirical findings from four countries with varying economic development status'. Together they form a unique fingerprint.

Business & Economics