TY - GEN
T1 - Effectiveness of performance feedback in stimulating user-generated content
AU - Hong, Yili
AU - Gu, Bin
AU - Burtch, Gord
AU - Huang, Ni
AU - Liang, Chen
AU - Wang, Kanliang
AU - Fu, Dongpu
AU - Yang, Bo
PY - 2016
Y1 - 2016
N2 - This study investigates whether and how a platform's provision of performance feedback to users about their prior content contributions can help to stimulate users' subsequent contributions. We draw on social value orientation theory to hypothesize how different framings may impact users' likelihood of producing additional content. We partnered with a major mobile crowdsourcing platform based in China to conduct a randomized field experiment involving the delivery of feedback messages with randomly determined framings, via mobile push notifications. We find that feedback framed either pro-socially or pro-self has a positive effect on content contributions, whereas feedback framed competitively has no such effect. Additionally, we observe differences across genders, such that the positive effects of pro-socially framed feedback are significantly stronger for female users. In contrast, competitively framed feedback is only effective for male users. Our findings provide implications for the design of platform-provided performance feedback to stimulate users' content contribution.
AB - This study investigates whether and how a platform's provision of performance feedback to users about their prior content contributions can help to stimulate users' subsequent contributions. We draw on social value orientation theory to hypothesize how different framings may impact users' likelihood of producing additional content. We partnered with a major mobile crowdsourcing platform based in China to conduct a randomized field experiment involving the delivery of feedback messages with randomly determined framings, via mobile push notifications. We find that feedback framed either pro-socially or pro-self has a positive effect on content contributions, whereas feedback framed competitively has no such effect. Additionally, we observe differences across genders, such that the positive effects of pro-socially framed feedback are significantly stronger for female users. In contrast, competitively framed feedback is only effective for male users. Our findings provide implications for the design of platform-provided performance feedback to stimulate users' content contribution.
KW - Length
KW - Mobile
KW - Performance feedback
KW - Randomized field experiment
KW - Social value orientation theory
KW - User-generated content
UR - http://www.scopus.com/inward/record.url?scp=85019451621&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85019451621&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85019451621
T3 - 2016 International Conference on Information Systems, ICIS 2016
BT - 2016 International Conference on Information Systems, ICIS 2016
PB - Association for Information Systems
T2 - 2016 International Conference on Information Systems, ICIS 2016
Y2 - 11 December 2016 through 14 December 2016
ER -