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Effects of different sponsorship disclosure message types on consumers’ trust and attitudes
Alexander Pfeuffer,
Jisu Huh
Journalism and Mass Communication
Research output
:
Contribution to journal
›
Article
›
peer-review
12
Scopus citations
Overview
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Dive into the research topics of 'Effects of different sponsorship disclosure message types on consumers’ trust and attitudes'. Together they form a unique fingerprint.
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Business & Economics
Consumer Trust
100%
Disclosure
94%
Consumer Attitudes
86%
Online Experiment
12%
Electronic Word-of-mouth
11%
Payment
6%
Social Sciences
sponsorship
99%
sponsoring
53%
sales
41%
experiment
12%
Engineering & Materials Science
Sales
82%
Experiments
15%