TY - JOUR
T1 - Effects of including a graphic warning label in advertisements for reduced-exposure products
T2 - Implications for persuasion and policy
AU - Stark, Emily
AU - Kim, Anita
AU - Miller, Chris
AU - Borgida, Eugene
PY - 2008/2
Y1 - 2008/2
N2 - Considerable interest has focused on making warning labels on tobacco-product packaging more effective in communicating risk to current and potential smokers. However, none of this work to date has involved the communication of risk information about reduced-exposure products, or how a graphic warning label may function in advertisements. Reduced-exposure products pose an interesting public health challenge in light of the fact that many advertisements for such products convey safety claims that may undermine the likelihood that potential consumers will process warnings about the products. The present study examines the influence of graphic warning labels on ratings of advertisements for 3 different types of tobacco products. Results showed that including a graphic picture lowered the appeal ratings for the product.
AB - Considerable interest has focused on making warning labels on tobacco-product packaging more effective in communicating risk to current and potential smokers. However, none of this work to date has involved the communication of risk information about reduced-exposure products, or how a graphic warning label may function in advertisements. Reduced-exposure products pose an interesting public health challenge in light of the fact that many advertisements for such products convey safety claims that may undermine the likelihood that potential consumers will process warnings about the products. The present study examines the influence of graphic warning labels on ratings of advertisements for 3 different types of tobacco products. Results showed that including a graphic picture lowered the appeal ratings for the product.
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U2 - 10.1111/j.1559-1816.2007.00305.x
DO - 10.1111/j.1559-1816.2007.00305.x
M3 - Article
AN - SCOPUS:38349118854
SN - 0021-9029
VL - 38
SP - 281
EP - 293
JO - Journal of Applied Social Psychology
JF - Journal of Applied Social Psychology
IS - 2
ER -