Abstract
The objective of this study is to identify the factors influencing bamboo textile and apparel purchase intentions. The theory of consumption value is used as a theoretical background to explain the mechanism of bamboo product purchase decisions in relation to consumer environmental awareness (i.e. perceived consumer effectiveness, environmental concern and clothing environmental attitudes). A total of 122 mostly female college students participated in this study via an online Qualtrics-created survey. A hierarchical regression analysis was used to test the hypotheses. The results revealed that promotion-effort products should clearly deliver economic, epistemic and emotional values, whereas social and functional values are not significant. In addition, environmental consumer awareness overall is a significant factor in determining bamboo textile and apparel purchase intentions. Further marketing implications are suggested.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 27-34 |
| Number of pages | 8 |
| Journal | International Journal of Fashion Design, Technology and Education |
| Volume | 6 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 1 2013 |
Bibliographical note
Copyright:Copyright 2013 Elsevier B.V., All rights reserved.
Keywords
- bamboo
- consumption value
- environment
